Privacy & Cookies

1. Who we are

The Hertsmere is a trading style of Hertsmere Golf Limited, a company registered in England and Wales (number 12953227) with its registered office at Ground Floor South Suite, Afon House, Worthing Road, Horsham, West Sussex, RH12 1TL, which is the data controller for the personal data described in this notice. You can reach us using the contact details at the foot of this page.

2. What personal data we collect

We collect information you give us and information we gather automatically when you use our website. Depending on how you interact with us, this can include:

• Your name, email address and phone number when you enquire, book or join.
• Booking and visit details, such as tee times, range bays, lessons, table reservations and events.
• Membership details and, where relevant, your golf handicap and union membership.
• Payment information, which is processed securely by our payment provider and not stored in full by us.
• Records of your contact with us, including emails, enquiry forms and messages to our AI Concierge.
• Technical information about your device and how you use our website, collected through cookies and similar technology (see Cookies below).

3. How and why we use your data

We use your personal data to provide and improve our services. In data protection terms, our lawful bases are usually performance of a contract with you, our legitimate interests in running the venue well, your consent (for example, for marketing emails and non-essential cookies), and where required, legal obligation. We use your data to:

• Take and manage your tee-time, range, lesson, table and event bookings.
• Administer membership and process payments.
• Respond to your enquiries and provide customer support.
• Send you service messages about a booking or your membership.
• Send you news, offers and events where you have asked to hear from us, which you can stop at any time.
• Keep our website, venue and people safe and secure.
• Understand how our website is used so we can improve it.

4. Who we share your data with

We do not sell your personal data. We share it only with trusted service providers who help us run the venue, and only so they can perform services for us under our instructions. These typically include:

• Our tee-time and membership booking platform.
• Our restaurant reservation system.
• Our email, customer-relationship and website enquiry tools.
• Our AI Concierge provider, which helps answer your questions on the website.
• Our payment provider.
• Analytics providers that help us understand website usage.

We may also share data where the law requires it. Where a provider processes data outside the UK, we put appropriate safeguards in place.

5. How long we keep your data

We keep personal data only for as long as we need it for the purposes set out above, or for as long as the law requires. When we no longer need it, we delete it securely or anonymise it.

6. Your rights

Under UK data protection law you have rights over your personal data. These include the right to:

• Ask for a copy of the data we hold about you.
• Ask us to correct data that is wrong or incomplete.
• Ask us to delete your data in certain circumstances.
• Ask us to restrict or object to how we use your data.
• Withdraw consent at any time, for example by unsubscribing from emails.
• Ask us to transfer your data to another provider where applicable.

To exercise any of these rights, contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk, though we hope you will speak to us first so we can help.

7. Keeping your data secure

We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. We review these measures regularly.

8. Cookies and similar technology

Cookies are small text files that websites place on your device. We use a small number of cookies to make our website work, to remember your choices, and (with your consent) to understand how the site is used and to measure our marketing. Essential cookies are always on because the site cannot work without them. Non-essential cookies are set only if you agree.

When you first visit, our cookie banner asks for your choice. You can change it at any time with the Cookie settings link at the bottom of every page, or through your browser settings. The table below lists what we use.